I developed an illustration system and a scalable visual library for Be Giant, a Canadian non-profit media outlet created to uncover and amplify the country's most ambitious ideas.
Agency: August Strategy
Agency: August Strategy
Concept
I created a system featuring a tiny figure engaging with oversized concepts—a literal take on making ideas "giant".
The result is a flexible visual system that makes telling different stories simple and consistent, with animated versions that add movement and energy to digital content.
The result is a flexible visual system that makes telling different stories simple and consistent, with animated versions that add movement and energy to digital content.
Some Illustrations were created in 1:1 and 16:9 formats to cover different use cases, square ratios for social media and wide formats for web banners and article headers.
2026